Web Analytics & Optimization – Seattle Biz Connect
- Tejaswi Rupa Neelapu
- Apr 20
- 1 min read
Tags: Web Analytics | GA4 | Looker Studio | SEO
Link: GitHub
🔍 Overview
Used Google Analytics and Tag Manager to optimize a Seattle-based business directory site based on user engagement and traffic patterns.
❓ Key Questions
Which content areas drive the most engagement?
How do we improve bounce rate and retention?
🧪 Methodology
Event tracking: blog clicks, page views, engagement
Built GA4 dashboards in Looker Studio
📈 Results
Refined page layout, improved bounce rate
Increased repeat visits and optimized UX design using behavior data
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